B Scar TV Podcast
Hi-Quality conversations with your favorite athletes, entertainers, thought leaders, and cultural tastemakers - hosted by NFL Linebacker Brennan Scarlett.
B Scar TV Podcast
The Different Languages of Social Media Platforms | Hi-Quality Quickie
In this episode, we're diving into how to maximize and optimize your content performance across different social media platforms. We'll explore the importance of translating your content to match the language and style of each platform. Understanding these nuances is crucial for effective communication and audience engagement. Join me as I share insights and strategies to help you succeed in the ever-evolving social media landscape.
Chapters
0:00 Brand Translation
1:15 A Different Language
5:23 What I Learned
6:59 Platform Language
10:26 BscarTV
13:35 What's Next?
Full-length video episodes are available on YouTube.
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Created and Produced by Scarlett Creative.
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’Til next time... Peace ✌️
I tried it for like a week, tried to speak one type of way with my black friends, with my white friends, with my football guys. I tried, I gave it a go. It didn't work. This is a high quality quickie. Yeah, yeah, id Scar TV, b-scar TV, and we're back with another high quality quickie with B-Scar TV and I'm your host, brennan Scarlett. It's a beautiful day, as you can tell, in these skylights behind me, all this natural light pouring in, and if you're listening and you can't see, it is an absolutely beautiful day here in Portland, oregon, today, on our high quality lights behind me, all this natural light pouring in, and if you're listening and you can't see, it is an absolutely beautiful day here in Portland, oregon, today on our high quality quickie. We're going to talk about how to maximize and optimize content performance across different social media platforms. Mainly, we're going to talk about the importance of translating your content across platforms. If you don't speak the language of the platform, the platform ain't going to speak back.
Speaker 1:We'll start with a little story. You know me, I like story time. When I was at Berkeley, I was a college student, you know, 18 years old, wet behind the ears. You know little old Portland, oregon, oregon kid went down to the sunny state of California. My eyes were huge, big heart, bigger dreams. The thing about Berkeley the classes really make you think, man. They really make you think about who you are in the context of society, other people and their experiences and how they might differ from your own. So when I first got there, I was taking sociology courses, I was taking African-American study courses, education, learning about the disparities of lower socioeconomic classes and higher, more affluent classes and the differences in education and all these things, and it made me start to think about my own personal identity. As you can tell, I'm a light-skinned brother, I'm half white and I'm half black, which in American society it can be a little confusing for a young man as he. As you grow up, right, and you try to understand who you are, you know in some spaces, maybe you're not, you're not black enough. In some spaces, maybe you're not, you're not black enough. In other spaces, maybe you're not, you're not white enough, right, or at least in your mind, you start to think these things is things that I've gone through, uh, throughout the course of my life.
Speaker 1:When I get to Berkeley, the subject matter allows you to dive deep into it right and really start to question. You know why you feel these, these, these things, and feel this way, growing up right or currently in the current state. There's also the element of me being a football player, so I'm a football player, I'm also in these. You know berkeley courses which university, california, berkeley, is very prestigious university, right. So I'm in the locker room and then I'm in the business school that was called Haas Haas business school, cal, and I'm always been a decent student.
Speaker 1:I love to learn, right, and what I started to realize in my like first or second year at Cal is, like man, I speak a totally different language in the locker room than I do in my classes, totally different language. I use different slang, my vocabulary is much different, my grammar is different, even maybe, like my tones and my inflections on my words are different. You know, while I'm noticing these things and then also like having interrogations of my identity, start to question like yo, am I fake? Am I inauthentic? Because of the way that I'm changing up my language from environment to environment or around certain groups of people I speak one way and around other groups of people I speak another way Start to ask these things. At first I didn't have have the answers. It's more than just the environments, right, it's like when you're around your homies you speak one way, but when you're around any maybe like authority type figure, you speak a different way. Right back then, when I was in college, you know, I didn't know that it was called code switching. Now you call it code switching and it's, you know, it's understandable. I didn't, I didn't know that. So I'm kind of going through this. Right.
Speaker 1:It got to a point where I was like you know what fucking I'm done. I'm not gonna change my language from environment to environment. I'm gonna just keep one way of speaking and communicating. I'm gonna stick to it. I tried it for like a week.
Speaker 1:I tried to speak one type of way, whether I was you, you know, with my black friends, with my white friends, with my football guys, with my Haas professors. I tried, I gave, I gave it a go. It didn't work, it was uncomfortable and I had to always think about it. It became something that I was like, ok, if I'm not keeping a consistent language, then now I'm, I don't know. It just was, it was too much, it wasn't natural.
Speaker 1:My communication, as a consequence of this unnatural way of being, my communication wasn't as effective as it was or as it is. Communication wasn't as effective as it was or as it is when I tweak or tailor my language based on the environment or the group of people with whom I'm speaking. Well, now I think about it. Right now, being more mature, having some years under my belt, you know a couple of pelts on the wall, I realize that effective communication does mean that you're using the proper language. And just because you change your language, it doesn't make you less authentic. It's actually more authentic, because whoever you're communicating with gets a better idea of who you actually are, because they can understand your language, more so than if you came at them with something different that they are not used to. Right, or that's not. You know, not the language that they typically speak or or hear, or whatever. Whatever the case is right.
Speaker 1:So my conclusion was like you know what b scar, brennan scarlet, you know this is just positive self. Talk to you, b scar. You know what you are, who you are, regardless of the situation that you're in, regardless of the situation that you're in, regardless of the scenario that you're in. It's your principles, it's your morals, it's you know, your, your values. It's these things that make you who you are, how you speak, you know, as long as they convey those morals, values, principles et cetera, then you know you are authentically being you. Just because you're using a different language, it doesn't change the core of that. So I rocked with that. And then now you know I'm older, I realize, like, if I'm going to Mexico, buenos dias. If I'm going, if I'm in Jamaica, wagwan. If I'm in Brazil, bom dia, right, it's natural to change your language as you go around the world and you speak to different types of people. It's natural.
Speaker 1:In a similar way, each platform in the social media ecosystem also has its own language and it's important to translate your content strategy to match or effectively communicate on that particular platform. Each platform serves its own purpose. On LinkedIn, you're pushing an agenda period, point blank. I don't care what anyone has to say on LinkedIn, man, you are pushing your agenda. It's a professional network, right? So folks are there to further their careers and they understand that other people are on that platform also to further their careers, and it understand that other people are on that platform also to further their careers and it's a space to connect and that's why they say LinkedIn is one of the most trustworthy platforms because it's very clear what folks are doing on there. If you're a retail business, you are trying to sell your goods, whatever that is. If you're a technology business, you are trying to peddle that software. If I'm on there and I'm trying to build a brand, I'm trying to communicate who Brandon Scarlett is and why it's important and why you should know about it, why you should connect and pay that man. If y'all know somebody, holla at me On Instagram.
Speaker 1:Instagram is an interesting one. It's like the. It's the happy medium, right? Most times, people on Instagram are pushing an agenda, but it can the lines can be blurred because people can also be on instagram just for fun. You can just be having fun on instagram. You know you could just be posting the stories to communicate to friends and this, that and the third. But then there are businesses and they were also influenced and those are people there. We're trying to leverage the platform and the connectivity in order to further their agenda. So Instagram has this balance of organic connection and just vibes, like you know, communicating who you are personally, nurturing your personal network, and then on the other side, there is pushing your agenda, and then YouTube is a platform where that's like the distribution of of your agenda. If you are a media company or if your business has anything to do with long form media, it's typically distributed on YouTube, so it is literally your agenda as you go from platform to platform.
Speaker 1:It's important to understand that on LinkedIn, the audience is there for a certain reason. That's either to push the agenda or to figure out how they can connect with someone who can help them push their agenda, or figure out how they you know how can I go and help someone in my network further their agenda, whatever that is on Instagram. You know that you got to strike a balance. It can't be all business on there. You can't all be agenda, because then that's inauthentic. That's not what people are all on Instagram for. They're on IG to connect. They're on IG to catch a vibe, to have fun. So if you're a business, then how are you curating that vibe? If you're just an individual and you have an aspect of business, you have aspect of lifestyle, how are you communicating that in a way that feels comfortable to Instagram users and to their audience, where you can really lock in and connect?
Speaker 1:And then on YouTube, people are there to consume content. They're there to watch, they're there to view, and so are you giving them content that they can enjoy, that they're willing to sit through? Is the? Is it too long? Is it too short? Do they want a little bit more? Who is the audience? Who's there watching?
Speaker 1:There was a day when uh, bscar tv was, you know, only two seasons old, where translating across platforms was not something that we did well at all. Specifically on youtube, I'm a native instagrammer. That was like the first, one of the first social media platforms that I've used. I think maybe it was the first. After myspace, facebook, it was instagram, because I'm a native instagram user. Have an understanding of how the platform works. I know how I consume content, so it gives me an insight of how the platform works. I know how I consume content, so it gives me an insight on how others consume content. And that's that's not everyone. Everyone doesn't consume the content, consume content the same way that I do, but I at least had like a peak because I was a user when Beast Guard TV, when we first started doing our podcast, I assumed that YouTube it was the same, it was consumed the same way.
Speaker 1:We would do an hour long conversation, maybe an hour and a half long conversation, and then we would just throw it up, you know, put it on the platform and be like, yeah, people will find this high quality content, baby, they'll find it. And that's a lot of times what we did on Instagram. Right, but we on Instagram, we were nurturing our community because that's where we were, that's where I was spending my time there. I didn't spend time on youtube. I've never really been, I've never been a youtube content consumer.
Speaker 1:In season three, however, we took a step back and we reviewed and we reflected and was like man, something's got to change. You know, our performance is, you know, pretty stagnant across the first two seasons on that platform. So what we started to do is think about how does the audience want to consume content? Do they really want to sit through the full hour long podcast? Maybe some of them do, but what about those who just want a quick burst? What if we chop down the hour long or the 90 minute long conversation? What if we chop them down into four or five minute highlights? Make them a little bit easier to digest, more digestible content. What if we do that? We call them our mid lengths. Oh, there's YouTube shorts now. Ok, so what if we, what if we break them down into 60 second highlights? And so, from each episode, now we have a formula right that boom, we're feeding the one, the algorithm, but we're feeding the audience what they really want to eat, what they want to consume and what they're used to consuming on that particular platform.
Speaker 1:Because when you go on YouTube, you don't expect to see the same stuff that you see on Instagram. It's different, it speaks a different language, as does LinkedIn, as does Instagram. I'm not a Twitter user, I'm not an ex user. I'm going to keep it real with you. I don't see the value. I don't see the value. If I got a thought, man man, pop it in my instagram caption. Come on, I'll give you a visual with it too, because the picture says what thousand words? But that's just me. If y'all got any opposing views, I'd love to hear what's? What's the utility of twitter? What's the utility of x?
Speaker 1:That is brief overview of how to translate your content across different social media platforms so that you can effectively communicate and optimize, maximize your content. A great content strategy, it's a beautiful thing. High quality content, it's even more beautiful. But if you don't know how to communicate, it falls on deaf ears. What'd you say? I'll see y'all next time for the following part to our series of brand development. If you didn't catch part two, go back and check that out. That was the introduction to a self-study to help to come and understand who you are, why you are, how you are to then be able to tailor a content strategy according to that. And now this is translating your content strategy across platforms.
Speaker 1:For our next episode, we'll be talking more about actually the execution of your content strategy. How do you maintain consistency? That's a key. Consistency is a key, and you know I'm going on Shoot man. I've been creating content for seven years now. Consistency is like this up and down for me. I'm gonna keep it real, but I'm trying to get here, trying to stay here, and I'll share with you some tips and tricks that I found that work for me.
Speaker 1:This is Brennan Scarlett with another high quality quickie. Appreciate y'all tuning in. Please be sure to subscribe. Give me a comment, give me some some feedback. What do you think about this brand development in my, you know, in my own track and my off track? Would love to hear your thoughts. Uh, constructive criticism is great. You know, we always trying to get better, because the pursuit of high quality content is an endless pursuit. Catch on next time. Peace. This episode of Beast Guard TV has been brought to you by Scarlet Creative. For the full length video episode and more content, find us on Instagram, youtube and TikTok at BscarTV, and please leave us a review. Drop a comment. What do you want to see? What do you want to hear? Who do you want to hear from? We would love to hear from you. This is your host, with the most Vernon Scarlett signing off Peace.